curriculum vitae
work experience
(Sept 2023- Jan 2023)
Internship at MARKETING-INTERACTIVE
- Assumed the role of editorial intern
- Wrote articles for the publication
- Assigned the deployment of the publication's daily newsletter
- Helped out with social media posting
work experience
(Apr 2023- Aug 2023)
Final Year Project (journalism) - HYPE SG
- Writer and Web Manager role
- Secondary role as Designer
- Wrote and covered stories targeted at youthful audiences, showcasing different topics related to the livelihood of youth in Singapore
- designed collaterals for The Writer's Room events and social media
Final Year Project (journalism) - The UrbanWire
- Writer role
- Covered hidden gems in the Singaporean community
- Directed shoots for video articles
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work experience
(Oct 2022- Feb 2023)
News Website - The Visionary
- Editor role
- Defined the direction of stories and articles
- Overlook the design aspects of the website
- Vetted and looked through drafts and edited articles
Marketing Campaign - Dialogue in the Dark SG
- Came up with a suitable content strategy to raise awareness of the visually impaired in Singapore
- Promote DiDSG's programmes
- Copywrited all content ideas to ensure content is consumer focused
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work experience
(Apr 2022- Aug 2022)
Feature Story - Urban Wire
- Sourced through for story-worthy ideas
- Planned for video production
- Made use of storytelling techniques to engage the target audience
Marketing Campaign - Singapore Maritime Foundation
- Came up with a suitable content strategy to promote
clients' cause and increase their online engagement
and awareness
- Learnt to organise and plan a content calendar for
efficient campaign promotion
- Curated content for a target audience and used and
analysed different marketing mediums​
Research Project - Ministry of Communications and Information
- Designed a Research Strategy to find out useful
insights for MCI
- Conducted Surveys and proposed solutions to aid in the improvement of the media landscape
work experience
(Oct 2021- Feb 2022)
Article Writing - Food Wastage
- Sub-editor
- Authored the contents of the article
- Managed the layout and the overall look of the article
- Assisted the Head Editor
User Experience Design - MySkillsFuture
- Made improvements to the current user interface
- Designed to appeal to a wide variety of audiences
- Lead and overlooked the designing and wireframe
layout
- Conducted user testing for feedback for
improvement
Website Design - Food Wastage
- Handled the background logistics for the
demonstration
- Planned the content of the website
- Lead designer for website game elements and other
website elements
- Managed logo design
work experience
(April 2021- Aug 2021)
Advertising Campaign - Enfagrow
- Copywrited all advertisements to ensure the
message to the audience is appropriate
- Planned a Campaign that appeals to the target
audience
- Managed engagement through different
advertising mediums
Awareness Campaign - Sliver Ribbon
- Planned proper awareness tactics for sensitive topics
such as mental health
- Curated content (physical and digital) to appeal to
the audience
- Analysis to maintain advocacy
Public Relations Campaign - Youth Work Association Singapore
- Crafted media releases to inform organisations and
clients about PR event
- Curated innovative plans to increase awareness and
advocate for the youths of YWAS
- Assisted in the preparation of media kit for publicity
external work experience
Social Media Manager - Hope Youth Ignite
- Plan SM Campaigns
- Copywrites content to ensure clear communication of message
- Contributes to Creative Writing Content as well
Admin Assistant - Lum Chang Building Contractors Pte Ltd
I worked at Lum Chang from September 2020 to
December 2020. My duties included organising
information in the company's database, making calls to clients for inquiries and keeping track of specific logistics in the office. In the short 3-4 months of working there, I learnt how to adapt quickly to a new environment and new equipment that I had not used before. I also learnt to take orders and complete my tasks efficiently.
Cadet Inspector (NPCC) - Clementi Town Secondary
I have been a Cadet Inspector for two years. We are trained to lead and guide our cadets to become self-sufficient leaders in their own ways. Being a CI taught me how to handle any challenge or circumstance that comes my way and to listen to other people's opinions and ideas. Working as a team is crucial
and have learnt to uphold professionalism when it comes to my work.
education background
Nanyang Technological University (Aug 2024-Present)
Bachelor of Arts (Hons) in English
Ngee Ann Polytechnic (April 2021-Feb 2024)
Diploma in Mass Communications
Clementi Town Secondary School
Completed GCE 'O' Level
Nan Hua Primary School
Completed PSLE