school projects
below lists the relevant school porjects i have done
Advertising: Enfagrow
We were tasked to come up with a full advertising campaign for a brand of our choice
My group project - "I can't wait to grow up" was done in my Year 1 of Polytechnic. I had the role of the copywriter, which was to ensure that the messages that we wanted to convey were properly weaved into our content and that it was compelling yet easily understandable for our audience. I also contributed in the ideation and curation of deliverables.
Content Marketing: Singapore Maritime Foundation
This project was done in my Year 2 of Polytechnic. I assumed the role of Copywriter as well and helped ensure that each and every part of the project delivered what we wanted to bring out to our consumers. Working in a team required constant communication and professionalism to carry out the different required aspects of the project.
We were tasked to come up with content to aid SMF's publicity and increase awareness.
Marketing: Dialogue in the Dark SG
We were tasked to come up with a full marketing campaign for DiDSG
My group project - "Who I Am > What I Am" could normalise the lives of the disabled, and show an “in comparison” to an abled person. This shows our audience that there is not much of a comparison. Hence, we want to show people that being human is more important than their disability.
external projects
Listed below are the campaigns that I have worked on outside of school. I am currently part of my church's Communications Team and leading the Stories department.
Instagram Posts
#Word
My team planned these posts and the content was curated and edited by myself. These projects require us to convey specific emotions to our audience and ultimately function as an avenue for encouragement.
CAMPAIGNS
#CHAMPCAMP
This was the first Social Media Campaign that I led for a church event. It required liasing with many different groups of people, coming up with content that meets the goal we are aiming toward, and ultimately determining the quality and feasibility of the campaign.
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